COLIN APPLEYARD SEE SALES SOAR WITH GEN-3GLASSCOAT
Sales of Gen-3Glasscoat have soared at the family run new and used car and bike dealer Colin Appleyard since taking the decision to look for a technically superior paint protection product nearly two years ago.
GEN-3Glasscoat is Paintseal Europe’s (PSE) flagship ceramic paint protection product. GEN-3 Glasscoat produces technically amazing levels of adhesion and cohesion, the likes of which have never been seen before in the UK automotive industry. The product really does help vehicles to maintain that ‘new car’ look. The glass-based coating provides incredible water-repellent (hydrophobic) properties to vehicle exteriors and a smoother surface on paintwork, which allows any dirt to be removed easily. In fact, the water-repellent coating has some self-cleaning properties, which can actually start to shed debris when it rains–certainly a benefit in the UK. Gen-3Glasscoat is also durable and long lasting. Once correctly applied, the coating is stable and guaranteed for five years on vehicles of average mileage.
Dave Evans F & I Group Business Manager, at Colin Appleyard said: “We have increased our paint protection on new cars to 85% and 42% on the used car sector. The used vehicle is always a difficult opportunity to upsell, however we have demonstrated with Gen-Glasscoat an increase of 92%. Our customers buy in with the advanced technology and it is the driving force of our success. There will always be growth in the market place when new technology is the key factor in providing quality and exceptional value for money.”
Andrew Bradbury, Director at PSE added: “We are pleased to be in partnership with Colin Appleyard. Dealerships now have the latest cutting edge products to deliver exceptional product quality and value for money to their customers. It is our intention to continue to supply new and innovative aftercare solutions and technically excellent products.”